Happy Monday everyone! As the founder of the Forever Wealth Club, runner of multiple masterminds and a Southwest Florida Marketing Company Owner, I get a lot of questions based around marketing. A question I got on Saturday was from a Southwest Florida Masseuse. Her question was how to get more clients. She said her existing clients love her services and keep coming back, she just needs more of them. So I offered a couple suggestions:

1) Come up with theme days or theme-based coupons. Frustrated realtor Fridays or Tax professional Tuesdays may help draw in a specific type of crowd and help her in trying to get referrals. When you give the entire world as possible referrals, most people won’t know who to refer but when you tell them you are doing a waitress Wednesday or something along those lines and then offer an inexpensive trial offer, it narrows it down and gives them some good ideas of who to talk to for you.
2) Creating a social media presence. Offering promos and coupons is perfect for twitter. As a southwest florida twitter guy with over 5,000 followers, I have directly seen the power of coupons and promos.
3) The best kept secret simply means you are not doing the best job of marketing. Get testimonials from your current raving fans, preferably video testimonies. They are powerful and you can use them forever!

Ray Higdon
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